Carnival Tried to Advance Service Travel on a Great Vacation
Hats off to Carnival Cruise Line for taking a shot at combining fun, comfortable travel with social impact.
Carnival Corp.’s social-impact brand Fathom will cease operations by the summer of 2017, less than a year after it began operating, and will return its lone ship, the Adonia, to British line P&O Cruises.
The Fathom experience and its socially conscious shore excursions will live on, however. Carnival announced that guests on six other Carnival Corp. brands will get the chance to participate in a social-impact excursion.
But the cruise line, the first of its kind, will no longer have its own place in the Carnival fleet, despite “overwhelmingly positive” feedback from Fathom guests and the cruise line’s Dominican partners, according to its president Tara Russell.
It didn’t work out for the “fathom” line but the idea must and will continue and evolve. There is big demand!
